11 Reasons Why You Should Include Promo Products in Your Branding Process

  • Jan 17, 2019

Promo products are the marketing collateral of your brand, and they help you create the hype of your business and builds its brand image. It is one of the most common marketing techniques that brands use to spread the word of their brand. According to a survey by Statista, the sales revenue of promo products reached $23.3 billion in the year 2017.

However, promotional products can do more good for your business than you probably know. To elaborate on the dominant role of promo products, Ink Well USA shares some fascinating facts. Here they are:

25% of people have the opinion that promo products improved their perception of a brand.

6 out of 10 people retained promo products for up to 2 years.

85% of people like to buy from a company after they get a promo product.

89% of people who received promo products can recall the name of a company for up to 2 years.

63% of people passed on the promo products when they no longer want to use them.

Now that you have an idea of the influential role of promo product in marketing your business, let us share with you some lucrative benefits that will compel you to include promo products in your brand:


1. They Create Brand Awareness

Promo products are the best resources to mobilize your target audience and increase their awareness of your brand. Brands around the world make use of promo products to spread the knowledge of their brand and let people know about their business. 

Today, brands spend a sizable budget to educate their target audience about their business. With promo products, they have a more economical way to raise awareness of people about their brand.


2. They Attract Your Leads

People love free items, and promotional products are the strongest incentive to lure the leads to know about your brand. A report by Promotional Products Association International (PPAI) reveals that people love promo products because they are fun, trendy, and functional. 

By giving away free items to your customers, you can hook them in your band and eventually engage them in the buying cycle. Let’s say if you sell custom patches to apparel manufacturers, you can use your best designs on the promo products, and they will definitely entice the people who want to do business with you. 


3. They Increase Your Outreach

Promo products are passed on to different people in a short time which in turn increases the outreach of your brand without costing you a fortune. According to Sage World, 3 out of 5 consumers pass on the promo product to other people after they stop using it.

There are plenty of ways you can use promo products to increase the outreach of your brand. For example, you can get services of a decorator to produce custom patches for hats that you can give away to your leads for free.

The above example demonstrates a great way to increase the visibility of your brand since more people will be using your hats with a logo and name of your brand and they can give the headwear to their family and friends once they stop using them. As a result, you will be able to penetrate the lives of more people who might engage with your brand in the future.


4. They Offer Cost-Effective Marketing

Giving away promo products is one of the most economical ways you can build your brand recognition and make more people engage with your business. The suppliers of promo products have low rates for promo products which make it possible for the brands to give away their products and increase their brand recognition at a small budget.

Mugs, pens, keychains, and T-shirts are some of the best promo products, and the businesses don’t have to spend a fortune to produce these stuff making them a much cheaper alternative for promoting their brand. No matter if you run an embroidery business that sells custom embroidered patches or operates as a digital marketing agency, promo products can expand your business on a budget.


5. They Build Your Brand Perception

In the corporate world, you are as good as you project yourself in front of your customers which is why successful businesses spend their time and money to build their brand image. 

Promo products are the extension of your brand image. They create the right perception of your brand and put across the message of your business at the same time. It is a simple and easy way to create the right personality of your brand in the eyes of your leads and help them identify with your business.


6. They Offer Free Marketing

Promo products are items that people use in their daily lives, such as apparels, mugs, keychains, and pens. So even if the person doesn’t pass on the item to other people, he can still promote your brand by making use of that item in his daily life. 

In other words, promo products are the best resources of free marketing and help increase the exposure of your brand with little cost. No matter if you are a social enterprise or a small business that offers custom iron on patches, promo products are your best bet to benefit from free marketing.


7. They Help in Lead Conversion

Giving away promo products is the quickest way you can increase lead conversion and make more people become your clients. When you give away a gift to your lead, it creates a sense of belonging with your business, and he feels compelled to buy something from your company. Technically, it is the easiest and most economical way to convert more leads.


8. They Serve as Your Marketing Collateral

Promo products are your marketing collateral that increases the visibility of your brand faster than other marketing tools. Promo products like keychain, mugs, T-shirts, and pens are likely to pass on to people in a quick time. So the more people pass on your promo products, the more you will increase the visibility of your business.


9. They Motivate Employees

Many companies conduct in-house contests and competitions to motivate their workers and offer them awards in the form of promo products. In this context, a promo product becomes the incentive for the employee to give their best shot in a contest. In this way, the companies are not only able to encourage an element of competition among the employees but also promote their brand.

Similarly, you can also organize healthy competitions in your workplace and present promo products to boost the morale of your employees and get free publicity for your business in return.


10. They Make Your Brand Stand Out

In the corporate world, the business card has become the norm to introduce your business to leads. But it doesn’t help you stand out from the crowd. When you hand out a business card to your customers, it becomes just another item in their wallet. 

If you want to make a distinction, then promo products can certainly come into play. Since promo products are functional and people use them in their daily lives, they create a memorable experience for your leads, and they can remember your brand from the rest of the businesses that don’t offer such useful stuff.


11. They Help You Create Lasting Business Relationships

The best thing about promo products is that they can create a sense of friendliness. When businesses exchange promo products as gifts in meetings and conferences, they build not only a good gesture but also cement relationships with their business partners and associates.

Likewise, you can also use these stuff as a token of gratitude to breed long-term relationships with people who engage with your business.

Over to You…

Promo products have the potential to promote your brand to a broader audience and scale your business in a quick time. The benefits mentioned above prove the growing influence of promo products as marketing collateral, and we hope that you make them a part of your marketing campaign in the coming year.