9 Ways Promo Products Can Benefit Your Brand
Jul 17, 2019
Promo products are some of the most viable marketing tools for the businesses to put their brand in front of thousands of people. According to a survey by Statista, the annual sales revenue of promo products industry in the United States of America reached $23.3 billion in 2017.
For any business, promo products offer plenty of opportunities to pitch their products and increase their outreach to their target market.
Let’s check out here some of the most distinguished benefits of using promo products:
1. They Are Helpful for Branding
Branding is a significant aspect of your business and this is where promo products come into play. By imprinting custom patches of your brand on the promo products, you can let thousands of people know your brand and create the right personality of your brand.
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By incorporating the right colors and imageries on the promotional items of your business, you can influence the perception of people towards your brand and build a perfect brand image.
2. They Increase Loyalty of Your Customers And Workers
Promo products make your employees and prospective customers feel special and they also want to reciprocate the good gesture of your company. So they are more than happy to say good things about your brand and how it made their lives easier.
Besides, the promo products remain in proximity of your workers and leads which increases the visibility of your brand which create a sense of inquisitiveness in the onlookers and they want to know more about your business.
3. They Help Increase the Lead Generation
Lead generation is an extensive process that calls for a huge investment of time and money. By including promo products in your marketing strategy, you have a more cost-effective and time-efficient method to attract a large number of leads who might want to buy from your business.
No need to run long marketing campaigns. No need to hire additional staff for marketing your business. And no need to spend endless time on tracking and analyzing the progress of your marketing campaigns. With promo products, you can get instant response from your leads.
In a nutshell, promo products provide you a more effective way to attract your target audience and engage them in your brand.
4. They Increase Your Brand Visibility
Promo products are items that people use in their daily lives. It could be a t-shirt, tote bag, mug, water bottle or a pen. All these items remain in use of people and they can see the logo and brand name of your company on a daily basis.
Also, the users of these products can catch attention hundreds of other people. So while they are in their home or away, they will be giving exposure to your brand and making more people aware of your business.
5. They Create a Sense of Belonging
When you gift promo products to your target audience, it makes them realize that you care about them. Promo products play an important role in daily lives of people and make their lives convenient and easier. Let’s say, if you provide medical services and give away products like medical kit to your employees and leads, then it implies that you are a caring business and more people want to connect with your brand.
6. They Help You Build Relationship With Your Target Audience
Promo products make for excellent gifts for the contests and surveys you conduct throughout the year. By offering promotional items, you can incentivize the employees and leads to participate in the different contests of your company and become part of your brand.
If they win a contest, they will want to boast about the prize (promo products) of your business and spread the word of your brand to hundreds of people who come in contact with them.
In addition, they will take the items to their homes which will help catch attention of everyone who will visit their homes. Overall, you will be getting endless promotion of your brand thanks to these promo products.
7. They Help You Retain In Memory of Your Target Audience
Constant exposure of your company logo keeps your brand alive in memory of your target audience and promo products allow you to do that in multiple ways. By giving a logoed key ring to your star employees, your brand will retain in the mind of your favorite employees.
Similarly, if you are a technology business and you give free USBs to your valued clients then they will keep recalling the name of your business whenever they need to transfer data on different devices.
All these activities will be significant to repeat the name and brand identity of your business in minds of your target audience, keeping your business alive in their memory.
8. They Help You Stand Out From the Competition
Let’s say you visit a trade fair where you attend the booths of different companies. There is one company that offers free promotional items to you and there is one who doesn’t? Certainly, you would want to engage with the company that offers the freebies.
Again, this is the power of promo products that create that pull to hundreds of people. By giving away products like t-shirts with custom made patches of your business or a coffee mug, you can make your brand stand out from your competitors and get your leads on board in promotional activities of your business.
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9. They Raise Awareness About Your Brand
Presenting promo products to your leads and workers is a surefire way to let more people know about your business. On your promo products, you can mention about the products and services as well as history, vision and future goals of your business.
For example, you can mention information about your business on the back of a t-shirt. Likewise, you can order tote bags and print the similar details of your business. All these promo products will allow more people to know about your business and spread the information to other people.
In this way, you can educate your employees and prospective customers about your business, its products/services and how it intends to add value in lives of people.
Promo products offer many benefits to a business. Giving away promo products is among the most effective ways you can increase the exposure of your brand and increase its awareness among the people. Ultimately, it will engage more leads to your brand and keeps you ahead in the competition.
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