Want to Know the Best Logos in Apparel Industry? Read This Article

  • Jan 17, 2019

Nike, Levi’s, and Louis Vuitton, what is the one thing that is common in all these upmarket fashion brands? They all have a fantastic logo design that stands for their rich history and legacy. 

Logos have an instrumental role in building the brand image, and they are a major factor in success stories of many famous apparel brands. Today, we are going to take a look at some of the best logo designs of the world’s leading apparel brands and what makes them stand out from the others. Here we go:



Nike Logo

Image Courtesy: Wikimedia

One of the biggest brands in fashion apparel and athleisure clothing, the logo of Nike has a significant impact on its phenomenal success. The swoosh mark was the brainchild of Carolyn Davidson who was paid only 35 dollars for this job. Little did she know that the logo would become one of the most iconic symbols in the fashion business.

The Swoosh mark got immense popularity for its clean design that quickly got the attention of the onlookers, and it went on to become one of the most recognized logos in the world of the apparel business.

Today, the Nike logo is considered a masterpiece and has inspired many graphic designers to create custom patches that look as impeccable and unique as the swoosh mark.


Levi Strauss & Co.

Levi's Logo

Image Courtesy: Wikimedia

One of the oldest fashion brands, Levi’s has left an indelible mark in the apparel industry, and it owes it to its iconic logo that continues to woo its clientele. The launch of Levi’s was significant in the history of apparel business as it introduced the ‘denim’ fabric to the people and it went on to become an iconic piece of clothing. It was a great product that became a functional outfit for miners who would do a difficult job.

The first logo of this brand was made in 1886 by Levi Strauss and Jacob W. Davis. It showed two jockeys pulling the jeans in the opposite direction. It did convey the idea behind the invention of denim showing it as a sturdy garment that can endure the effects of hard work. The logo went through some minor changes with time and became one of the most famous custom patches for clothes in the fashion industry.



Burberry Logo

Image Courtesy: Logo OK

Burberry is another high-end apparel brand that has made its way to become one of the leading sellers of outdoor outerwear and fashion accessories. The logo of Burberry reflects the exclusivity of this brand and represents its history.

The logo of Burberry was born after the company ran a contest in 1901. The very first design of Burberry logo featured an equestrian holding a shield and a flag that read ‘Prorsum’ which translates into ‘forward’ in English. The imagery used to be a common thing on the morale patches of the armed forces of that time.

The shield is the symbol of protection, while the equestrian represents a sense of pride. We can’t agree more to the maker of this logo. The logo has recently revamped, and it no longer has the equestrian in the emblem. However, it still looks classy and elegant.



Chanel Logo

Image Courtesy: Shop One 15

Chanel is another exclusive brand that is known for its classic logo design. Founded in 1909, Chanel has come a long way in the fashion industry, and today it is regarded as the best brand for haute couture apparel. Part of the immense popularity of this apparel brand is connected with the timeless logo of this company.

The Chanel logo has many legends. Some attribute the invention of logo design with the ‘C’ letters in the name of Gabriel Coco Chanel who was the founder of this brand, while some credit the creation of this logo to the artwork of Château de Crémat which looks like the two intertwined ‘Cs’ in the logo. Whatever the fact, the logo looks fantastic on the apparels of this brand.


Helly Hansen

Helly Hansen Logo

Image Courtesy: Wikimedia

This Norwegian apparel brand was launched in 1877. Helly Hansen started out as a seller of oilskin jacket and clothing materials to keep the workers warm in the Nordic region. Later on, it developed into a manufacturer of sports attire and textile materials.

The logo of Helly Hansen is an excellent example of a simplistic design that quickly catches the eyes. It makes use of negative space to mark a diagonal slant which separates the two ‘H’ letters. It shows the name ‘Helly Hansen’ under the ‘H’ letters and uses the red color in the background. It looks simple, classy, and attractive to the eyes.

Dolce & Gabbana

Dolce & Gabbana

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Dolce & Gabbana is a luxury brand from Italy which is known for its high-class costumes and fashion accessories. The company was launched in 1985 by Domenico Dolce and Stefano Gabbana, and we know that the rest is history. 

But the story of Dolce & Gabbana cannot be complete without a mention of its logo design which has the name of the founders with their initials. The logo uses a white background which signifies the purity, while the black colors in the font infuse an element of class to the design. It has custom patches for hats, apparels, jewelry, and boots.



Prada Logo

Image Courtesy: Pinterest

Prada is another high-end Italian apparel business with a memorable logo design that symbolizes the excellence of this brand. Unlike the logos of its competitors, Prada keeps an unobtrusive approach to its logo design and which is why its logo is only visible on its fashion accessories.

The logo of Prada goes with the business philosophy of its brand which stands for simplicity and minimalism. It is a wordmark that uses the name of the brand in black fonts with capitalized letters. The logo uses the serif decor typeface with a distinctive ‘R’ and ’A’ letters and do we need to say that it looks charming to the eyes?



Gucci Logo

Image Courtesy: Logo Realm

Gucci is another upscale brand from Italy that flaunts an iconic logo design. We all know that Guccio Gucci founded it and today it is the biggest Italian brand. 

But what is the story behind this emblem? Well, very few people know that Aldo Gucci designed the original logo of Gucci and he was the son of Guccio Gucci. It is a combination of two ‘G’ letters that are interlocked with black font, and it has the name of the brand above the emblem.

Apart from being the corporate identity of Gucci, the logo of Gucci also graces its apparels and accessories.


Louis Vuitton

Louis Vuitton Logo

Image Courtesy: Pinterest

Louis Vuitton is the second oldest apparel company in this list. It was established in 1854 by Louis Vuitton who was only sixteen years old at that time. He started out with the trunk business and made it a success within just a few years. But it was his son who transformed his company after his demise and made it an international brand.

The first logo of the Louis Vuitton was designed in 1888, and since then it has remained the brand identity of the company. It shows the letters ‘L’ and ‘V’ in an intertwined pattern, and it uses the Serif font in italicized style. The colors of the logo are black and white which represent excellence, class, and sophistication which are the core elements of this French brand.

A logo breathes life to a brand. These brands are a perfect example of how a good logo design can transform the image of a business and makes it a global brand.





  • Category: Fashion
  • Tags: custom patches custom patches for hats custom patches for clothes morale patches